How to get help in publishing your articles?
Every author would like to see his journal article published in a renowned journal. But is it that easy a task, especially for newbies in the field?
Journal publishing is a meticulous and painstaking task for publishers around the world. As an author, you may feel that you have published an original and novel research that could make a huge impact.
However, sometimes your editors and reviewers may not feel the same about your work.
For a first-time author, things could be even more difficult as they have little know-how of how to get their articles published in a journal.
What do you want to publish?
Research articles can be of many types such as,
- review papers, which provide a summary of current advancements on a particular topic
- full research articles
- letters, and
- short communications with brief information on important developments and research elements that aid in publishing software, videos, methods, and many more.
In case you are not clear about which of the above you need to publish, get assistance from the person guiding you or even your colleagues.
Where do you want to publish?
A vital step in getting things right from the start is to identify the appropriate journal to publish your article. Choosing the right journal also makes it easier to target the right audience.
So, decide on the journal you want to make your submission to even before you start writing.
- Choose a journal whose ‘aim and scope’ matches that of your article.
- Check for reputed members on the editorial board.
- Check if the journal is well-known in the particular field of study.
- Check for constraints put forth by your institutions on publishing in certain journals.
- Ensure that you satisfy all the submission guidelines as specified by the journal.
- Check for acceptance rates of articles in the journal of your choice.
Note that formatting, style, and referencing guidelines vary from journal to journal.
Tools for journal publishing
- Journal finding tools. There are a number of journal finding tools that use technology to find appropriate journals for publishing your article.
- Edanz Journal Selector (Beta), Elsevier Journal Finder, JSTOR Labs Text Analyzer (Beta), Springer Journal Selector (Beta), Directory of Nursing Journals, PubMed PubReMiner, and Journal/Author Name Estimator (JANE) are some of the tools that can be helpful.
- Software to manage research papers. Research management systems help organize your research papers, act as repositories that store data, and also make your research more accessible.
- Mendeley, Zotero, and Papers are some of the software tools that assist in organizing papers.
Submission process and criteria
Make sure you submit your article only to one particular journal at one time. Almost all journals will ask you to submit a declaration that the article is not under review anywhere else.
Journal publishing houses have stringent guidelines to be followed and certain submission criteria to be fulfilled.
- Ensure that you don’t violate any of the journal submission guidelines devised by the journal.
Once you submit your article, the most time-consuming peer-review process starts.
The journal sends a formal letter on its decision after a long wait.
- If your article has been accepted, you are one of the lucky few.
- If not, there is no reason to be disappointed as rejection is only a normal process in journal publishing.
But make sure that you get the comments for improvement from the reviewer. This will help you enhance your article and prepare you for submission to the next journal.
However, you will need to change the style and formatting to suit the needs of the new journal.
You can edit the article on your own or take help from professional academic editors employed at Lapiz.
For more details on getting help in publishing your articles, contact us
How to ‘develop’ your journal content?
Developing good journal content is relatively simple if proper steps are followed. All you need to do is write a clear, structured, factually correct, and brief report on your chosen topic or research study.
Remember, you are not striving to be venerated poet or eyeing the Booker prize for the best novel.
Of course, one similarity you can draw is that the content needs to be original to win accolades, be it a novel or a journal article.
First step first
An essential step in developing good journal content is to do a lot of reading on the subject.
Reading past literature could form the basis for writing a solid journal article. This is especially true in case of research articles, where skipping this step could often result in repetitive work.
For some people, reading journal-related literature could be tedious and time consuming.
Selective reading of articles in your field of study and further narrowing down reading by scanning through the abstracts can result in considerable time saving.
One component you cannot ignore in any type of writing is the ‘Structure of an article.’ Your journal article needs to make a precise point and address a specific question.
In the case of academic articles, ensure that your research paper has a solid framework with clear understanding of the core subject, makes a significant contribution to the field of study, and uses an appropriate methodology to draw conclusions.
Using an appropriate number of keywords also forms part of developing good journal content.
When there are enough keywords in your content, it improves the chance of your article appearing in online search results. These keywords should be specific to your content and reveal your field or sub-field of study.
- You can include around six to eight keywords in your text after the abstract.
In the case of academic articles, keywords lead a researcher to relevant articles that he or she may not read regularly.
Avoiding plagiarism is an important aspect to developing good journal content.
Sometimes, plagiarism happens when you skip the step of reading past literature. But often, you are so pressed for time that you may be tempted to take the easy route.
It is easy to find contents that are relevant, but remember it is even easier to get scrutinized for plagiarism.
- Publishers are well equipped with tools to detect plagiarism and the consequences of plagiarism can affect your credibility forever.
Usually, a well-written journal article goes through multiple drafts before it goes for the final publishing.
- Write a quick outline of your first draft
- In the second draft, you can concentrate on the flow and logic of your writing by moving around paragraphs within the article.
- In the next draft, make every effort to enhance the readability of the article, which could involve editing as well.
- The final draft should be a detailed one with focus on the core subject and proofreading.
In the case of academic articles, you should pay attention to referencing and the numbering of tables or figures, and take care of all the technical requirements as described in the template.
Lapiz assists authors in developing a research draft. Do you need assistance in developing your journal content? If yes, reach out to us.
Formatting Your Manuscript for a Journal
When you submit an article to any journal, it is integral to follow a set of rules to meet the requirements of the journal. Following the journal’s requirements will help in speeding up the process of submission.
This will make the job of editors easy as they don’t have to return your manuscript for formatting.
Being an author, when you format your manuscript you may include the materials that the journal demands.
Why is formatting important for your manuscript?
The publication time for your article reduces greatly when your manuscript is formatted properly according to specifications of the desired journal.
When the information on the title page, structure of the abstract, and references do not match with the journal formatting criteria, the manuscripts are usually sent back to the author.
The returned materials would not have been reviewed and might take weeks after manuscript submission.
How to format your manuscript?
Identify your target journal before writing your manuscript.
Once you identify, you can find out the formatting requirements of the journal on the journal’s website. Doing a preliminary research will ensure that you don’t waste your time and do not have to reformat the written manuscript.
Publishing houses will follow their own set of rules and regulations for formatting. So, the formatting requirements may vary from one journal to another.
If a journal does not mention any set requirements for the format, then maintain consistency in language and style throughout your article.
Broadly accepted standards are font size 12 in Times New Roman, a one-inch margin, and double-line spacing. At the start of the paragraph always provide a half-inch indentation with the help of the tab key.
- Title of your journal should convey the main topic
- It should also accentuate the key area of your research.
- Let the title be short and precise.
- Your study’s background data, along with proper citations, should be given in the Introduction.
- In the Materials and Methods section, you should inform the readers about what research you have carried out and how.
- It is wise to use past tense here, as you have already conducted the study.
- Use appropriate subheadings and provide all facts and statistical information.
- Include the methods of your study in brief.
- Results should contain what you have found out in the study; do not try to infer the result or discuss it.
- Let all results of your study be listed out in a logical arrangement.
- In the Discussions and Conclusions, you can talk about the result of your study and what can be inferred from it.
- The Abstract and Keywords should explain what has been done in the study and the reasons for conducting it.
- The results and the importance of the study should be mentioned here.
What to check before you submit your manuscript?
Before submitting your manuscript,
- ensure that the title, manuscript, and abstract are under given character limits.
- check if you have written all the necessary sections.
- make sure you have maintained consistency and the required language (UK or US) in your manuscript.
- add all graphs and figures in the necessary sections.
- check the guidelines of your target journal and review your manuscript to see if you have abided by those rules.
Lapiz has been working closely with authors and publishers and assisting them with their formatting requirements. Write to us for any of your journal formatting requirements.
How to research for writing a journal article?
We know that a journal is a collection of articles that are published at regular intervals.
Usually, articles in journals are written by people with expertise in a particular field.
There are different types of journals/platforms for publishing your work:
- Academic/Scholarly Journals – Research articles that are for some kind of a research or academic community.
- They are usually available in libraries and subscription-based databases.
- Newspapers – Periodic publication that prints news related to current affairs, politics, business, leisure, and sports on a daily or weekly basis.
- Easily accessible to public and available with newsagents.
- Trade Journals – Give information on industry trends, new techniques, or products.
- Provide practical information targeting a particular business.
- Generally available to people with certain trade or professional memberships.
- Current affairs/opinion magazines – Detailed reporting of articles which may take a political or philosophical stance.
- Available at university libraries and public libraries, and sometimes with newsagents.
- Popular magazines – Mostly focus on a particular subject, but can cover a wide range of subjects as well.
- Easily accessible to public, and available in supermarkets and with newsagents.
The first and important step toward writing a good journal article is to think and get all the material you need for publishing a good work.
The research for writing a journal article starts much before you actually start writing the article.
Research for writing a journal article varies for different types of journals.
Listed below are a few broad guidelines on what and where to search for while writing a journal article.
- Scan through journals in your field of specialization and zero in on a few of them that satisfy your needs.
- Read the abstracts of the articles in the journals and analyze their rationale for research.
- Examine if there is any novel input and if you can build a similar one from the work you did.
- Also carefully go through the entire text of these articles and check if there is any kind of categorization of writing genres.
- Search for different types of journal articles and various types of structures that have been used.
- This will help you to decide on basic structure that can be used for your journal article and choose the ones that can be used as a citation.
- There is a general lack of awareness on the web-based options available for research.
- These options could change the way research is done as there are exclusive social networking sites available for research and tools to support the research.
- Certain sites like Connected Researchers give a comprehensive list of digital tools that give access to a wide range of latest research articles.
- Several tools on the web can help you find articles on a particular topic.
- There are a number of websites like ERIC, Academia.edu, and Ingenta which contain a number of publications from various fields.
- A simple keyword search in some of these sites can help you find articles of interest.
- Universities and libraries are also good sources of information; for example, the Murdoch University Library has tools like Findit that allow you to explore the entire collection in the library.
- It also has a feature where articles are categorized based on various topics and searches can be made on the databases.
- There are also free bibliography and citation markers like BibMe.
- Save the journal articles you read in reference management systems like Endnote, Mendeley, or Zotero.
- They can assist you in tracking all papers related to your research.
- You can also use reference management systems to handle your citations and create reference lists.
Lapiz assists authors in developing a research draft. Do you need assistance in developing your journal content? If yes, reach out to us at email@example.com
Convert ideas into valuable content
“Creativity is the process of having original ideas that have value. It is a process; it's not random. You can't be a creative thinker if you're not stimulating your mind, just as you can't be an Olympic athlete if you don't train regularly“
How true in today’s context of content marketing!
Traditional marketing techniques no longer work and the audience doesn’t want to read repetitive and boring stuff. They are much smarter today.
Here are a few broad tips on how to convert ideas into valuable content.
Develop the habit of journal writing. You have probably written a diary on your everyday activities at some point of time. But keeping a journal is slightly different; it involves jotting down all your ideas.
- You can use books that are handy and pocket-sized so that you can carry them wherever you go.
In case you forget to take your journal, write down your ideas on a piece of paper or your mobile phone whenever they pop up. Once you are free, handwrite your ideas in the journal.
- Of course, there is no harm if you want to enter your ideas on a computer.
You can also try more systematic ways like writing down a page or two before going to bed or as soon as you wake up in the morning.
- This kind of writing will soon ward off the blocks to creative writing and things will fall in place.
Try brainstorming ideas and note down all the ideas for writing a blog, story, or article. It’s okay to be eccentric or think out of the box. You can refine and polish them later.
So, it’s like having a storehouse of ideas, to which you can go back when challenged creatively.
Who knows, you may find something inspiring to choose from your data dump when you need to create content that is trending.
Content is King. Create content that answers specific questions, which probably can even act as the title for your writing. Don’t be generic in your writing; focus on specifics to generate a compelling post.
Usually, the audience gets bored of reading broad topics that don’t answer their specific questions. Check if your content is clear and concise, trending, and personalized so that the reader will connect with it and share the same.
With the attention span of readers decreasing day by day, newer techniques may be required to get noticed and go viral. Make your content interactive and engage your audience by using videos, podcasts, infographics, and calculators related to your chosen topic.
Focus on the reader. You have created an interesting content that answers specific questions but are still not receiving the clicks. Identifying what your audience would like to read is a crucial step toward creating valuable content.
You need to figure out if your audience likes to read blogs or likes more interactive videos or likes to listen to the podcasts. Also identify the websites or platforms that interest your target audience.
Display your content on such platforms for specific audience in such a way that your content is noticed, read, and shared. You can also be part of a community comprising guest bloggers and experts or connect with other businesses to widen your reach on the web.
If you need help in converting your ideas into valuable content for journals or books, contact us!
Proofreading vs. Copyediting
For a first-time writer, the whole process of editing can be overwhelming. Understanding different types of edits can just be the beginning of a long drawn process as your focus lies on getting the best out of your document.
There are many steps in editing such as structural editing, developmental editing, copyediting, and proofreading. Of these, the two editing techniques that are often confused with one another are proofreading and copyediting.
This is because some of the tasks in both these editing steps overlap with one another.
What is copyediting?
Copyediting involves making corrections pertaining to grammar, spelling, punctuation, and style, and checking for repetitions. A copyeditor also looks at the larger picture and gives a polished look to your document.
In copyediting, the changes were marked on a printed document in the past, while today modifications are carried out on a Word document.
A copyeditor does the following:
- Makes sure that the text flows in a logical order
- Ensures that the sentences are simple and easy to understand
- Checks for sentence structure
- Checks for grammar, syntax, spelling, and punctuation mistakes
- Scrutinizes sentences for inconsistencies and errors in language
- Ensures that proper explanations and analyses are given for infographics, graphs, and tables.
- The copyeditor instructs the typesetter regarding the placement of graphs and tables.
A copyeditor does not check for plagiarism, copyright issues, and provocative statements in the text. The onus of any wrongdoing lies entirely with the writer and publisher.
Why is copyediting essential?
When a person reads his own manuscript or document again and again, he gets so used to it that he cannot see his own mistakes or any inconsistencies that exist. These inconsistencies could confuse the reader.
A fresh pair of eyes with expertise in grammar can not only spot the conspicuous errors in the document but also give shape to an article.
What is proof reading?
Proofreading is done on a hard copy and basically looks for typographic errors.
A person with expertise in proofreading makes formatting and spelling corrections before the document goes for mass printing.
The proofreader checks for page breaks and aesthetic look of the document and also ensures that letters, words, paragraphs, and pages have not been accidentally omitted. It would be ideal to get your document proofread by someone who hasn’t read it before.
The proofreading step is generally skipped by authors who publish on their own and the ones which are on a budget. However, proofreading is mostly carried out by publishers who engage in large-scale production.
These days, most writers and publishers combine both these editing steps citing constraints in budget and time. However, publishers who are meticulous about their work, submit their manuscripts to both the editing processes.
Lapiz has been offering proofreading and copyediting services to authors and publishers for more than a decade. Our editing services range from simple editing to complete rewriting.
Write to us for your editing requirements!
How to write an abstract?
An abstract is a crisp and precise overview of a larger piece of work.
In general, an abstract describes your article’s scope, objective, contents, methodology, findings, and conclusions. However, the contents of the abstract can vary across disciplines.
While a scientific project gives importance to methodology, the abstracts of a humanities work may emphasize on the objective.
Purpose of an abstract
An abstract assists the reader in taking a decision if a larger piece of work is of interest to them and gives the reader an idea about the focus of the study.
Another purpose of an abstract is that it helps large databases in indexing.
- An ideal abstract should contain keywords that facilitate a ranking in the search.
Abstracts are written by authors of books and people who write journal articles, apply for research grants, and submit dissertation or theses.
- Usually, the author of the study writes the abstract on his own, but there are also professional service providers who write abstracts.
Descriptive and informative abstracts are the two commonly used abstract types.
- A descriptive abstract is objective in nature and comprises the scope of research, purpose, and methods.
- Informative abstracts on the other hand include the conclusions and recommendations of the work in addition to the information found in descriptive abstracts.
Apart from these, a not so commonly used type is the critical abstract.
How to write an abstract?
It could be a tough task to write an abstract of just 100 to 200 words from a long thesis or research paper that you have worked on for months or even years together.
- An abstract should incorporate the most important information and also use keywords that recognize the content.
One commonly used technique to write an abstract is reverse outlining.
- This involves writing a single sentence from each paragraph of the main text and then grouping them to form central ideas of each section.
- You can further refine these central ideas to form the final abstract.
Another method is to select sentences from the larger work and then rework on them to form a single-paragraph abstract. This method works well for research papers on social science topics.
In case you are abstracting someone else’s work, you need to understand the purpose, scope, and methodology of work.
- The next step would be to identify the important sentences in the study and rework on them.
- Make sure that you read the entire work and write the abstract without referring to it.
- Once you have written the paragraph, revisit the complete piece of work and include missed information, if any.
Writing an effective abstract
The easiest way to check if you are writing a relevant abstract is to find out if it helps you figure out if the subject matter is relevant to the reader or not.
The reader should also be able to understand what your project is about and identify if it suits their needs.
So, when you write an abstract:
- Stop after every sentence and make sure you are writing the summary of the entire project.
- Maintain the same chronological order as in the larger text.
- Use simple words whenever possible. Use jargons only when you talk to a specific audience with expertise in a particular field of study.
- Do not cut and paste information from the larger work to your abstract.
- Write a brief abstract that communicates the crux of the project.
- Avoid the use of complex and compound sentences.
- Check with your supervisor or take professional help for clarity on usage of passive or active voice.
- Revise your abstract again and again.
Lapiz excels in writing abstracts and indexing in databases. Reach out to us for professional assistance.
What is Developmental Editing?
Developmental editing is an editing technique used to enhance the content and structure of a document. It can lead to a sea change in the content of the book or document.
- This type of editing is widely used by publishers of books.
Developmental editing takes a lot of time and effort and could be quite expensive too.
What should you look for in a development editor?
There are no set rules to do developmental editing and the approach depends on the intuition and experience of the editor.
Since developmental editing is a very subjective work, editor suitability may vary from author to author.
So, one of the most important aspects if you are an author is to check if the personality and communication style of the editor you choose matches with that of yours.
- Developmental editing eliminates the inconsistencies in the tone and language of the manuscript.
It should not be confused with acquisition editing because acquisition editors are involved in both editing and publishing tasks while developmental editors are solely concerned with the editing process and spend more time with the authors/writers.
Successful writers are much closer to their developmental editors than to the copyeditors or proofreaders.
- Most of the clan of developmental editors works for publishing houses under the title senior editor, executive editor, or editor-in-chief.
Nowadays, authors appoint freelance developmental editors or sometimes they themselves complete the task of developmental editing.
Collaborative uncomfortable process
A developmental editor walks a tightrope entering into the author’s space and suggesting significant changes to the narrative, language, or description of a manuscript.
An author invests a lot of time and effort while writing his or her book and is in love with his or her work.
- It’s naturally difficult for the author to cut down on his or her material or make complete changes to his or her book.
Hence, the entire process of developmental editing can be smooth and fruitful only if both the author and editor share the same vision.
Author vs editor
Developmental editors may propose changes in the language and writing style of the author.
A good editor comes up with creative ideas that can make a book interesting; for instance, incorporating specific events or character that will increase the pace of the story.
The inputs given by these editors are specific and not hazy.
- For example, an editor cannot say the book is too stretched; he needs to specifically point out the place where there is extra flab.
Nowadays, a developmental editor makes changes to the author’s work typically using the track changes mode. The author can either accept or reject the change, thus retaining the control over his work.
How do editors contribute to marketing your book?
Though developmental editors are not directly involved in marketing a book, they have a good sense of the trends in the market. Being good readers themselves, the developmental editors can assist by including the latest trends into the writing.
A good editor also understands the needs and responses of specific geographies.
Lapiz excels in language polishing and developmental editing. Reach out to us for professional assistance.
Time management in Journal Publishing
Effective time management can improve the workflow management in journal publishing.
However, time never seems to be on the publisher’s side when it comes to journal publishing.
Editors struggle with their own work schedules as they need to make time for their own manuscripts and peer reviews.
The writers have a packed time schedule and are literally competing for each other’s time.
So, what are the best practices to manage time in journal publishing?
- Take time off to look at the big picture.
- This is one of the most difficult things for editors to do.
- When things are not going fine, writers and editors need to sit back and review their existing workflow.
- Some of the priority areas which journal editors could revisit would be,
- checking if they have clearly stated their instructions for submission
- whether manuscripts are being assessed efficiently, and
- whether the submission instructions are affecting their workflow.
- Managing the manuscript screening time.
- Manuscript screening can take longer than expected.
- No matter how good the outline is, few manuscripts for the journal will come back for revision.
So, publishers need to ensure that they accept only the best of the manuscripts for revision.
This step lowers the burden of reviewers, who can do away with low-quality submissions.
Ace editors suggest a few best practices to be followed while screening submissions:
- Employ student co-editors who can do the initial screening.
- The student co-editors glance through the manuscript and identify areas that need more effort.
- As a result, the lead editor spends time only on quality submissions, thereby saving a lot of time.
- A number of factors such as how the peer review process is carried out and the composition of the editorial board determine the speed of manuscript revisions.
- Some of the journals like Sociological Science take just 30 days to evaluate and decide on manuscripts as their review process is quite efficient.
- Employ subject matter experts to evaluate the manuscripts.
- Some journals, which accept topics from a whole range of disciplines, appoint experts in a particular field who give additional inputs.
- These experts help lead editors get a better perspective on topics that are beyond their discipline.
- Training plan for editors.
- A well-thought-out training plan is essential as the number of submissions may increase day by day.
- The training program for the editors can have a positive effect on the workflow process and reduce the turnaround time greatly.
- Using metrics to identify areas for improvement.
- It may seem to be a simple thing to do, but editors can find it difficult to spot specific areas that need improvement.
Journals can employ certain metrics to set targets and achieve objectives.
There is also peer review management software that can extract complete analytical reports.
Certain metrics like average time to take decision for the journal as a whole, submission rate, submission rate by country, submission rate by topic, overall acceptance and rejection rate, average number of desk rejections, acceptance and rejection rate by editor, and time to take decision by editor can also be considered for identifying areas for improvement.
Lapiz works in a 24×7 environment to assist authors and publishers to publish journal articles on time every time. To know how we can assist you, Write to us!
What is Journal Publishing?
The research work of the scholars is usually published in theses, books, or journals articles.
As time progressed, journal publishing was carried out in electronic format.
Scholars’ journals are mostly interdisciplinary and the work can be published from various disciplines or sub-disciplines.
- Each discipline publishes entirely different articles.
Journal Article Types
Articles written by authors can be classified into many types:
- Original research
- Methods or methodologies
- Case studies
- Review articles
- Reports or letters
Original Research contains all data pertaining to the research carried out by the author. Also known as article, research, research article, or original article, it is quite common. The format for research articles varies greatly depending on the discipline.
Methods or methodologies contain new experimental techniques, trials, or methods. This kind of article usually showcases the new version of present methodologies.
Case Studies include reports of unique sensations or development. They help other researchers in understanding the latest phenomena that may happen. They are usually used in the medical field; any emerging or unidentified pathological case is reported in case studies.
Review Articles are written by pioneers in various disciplines following an invitation from the journals’ editors. They are hugely cited and read by scholars or researchers. An extensive research on a particular topic, along with its perspective and direction, is included in the review articles.
Letters or Reports contain brief data on original research. It is believed by the editors that the reports instigate certain interest in the researches and they probably carry out research in that area. These reports have critical time limits and follow article length limits as well.
When scholars review journal articles by checking their research and quality adherence before publication, then the journal is called peer-reviewed journal.
Peer-reviewed publications mean that scholars have scrutinized the journals or articles for substance and standard. They are also called as refereed journals, as the scholars who review the journals judge the standard of the article.
- Citing peer-reviewed journals will aid in enhancing the work quality of the research.
Process of Journal Publishing
Identifying the correct journal for the article or research paper is important. Then, determine the article type. Checking the references in the article will provide a fair idea for publishing (in the journal) the research that was carried out.
Opting for open access publishing is a great idea, if the author wants the article to be available to everyone and cited more.
- Develop a catchy and appropriate title for the article so as to catch the reader’s attention.
- Summarize the full research for the abstract in about 200 words.
- Abstract, along with the title, should provide full information about the article to the readers.
- The language and style of the article should be consistent, and redundant words should be avoided.
The journals are usually peer reviewed after they are submitted. If the author receives any sort of criticism from the editors, then he/she should correct the articles accordingly and submit them.
Lapiz offers assistance to authors and publishers in writing journal content, proofreading, copyediting, enhancing the article, and typesetting the pages while creating a journal publishing workflow.
Write to us to know more!
Types of Journals
Journals are compilation of articles that are published routinely throughout the year.
They are made available to the audiences in print, online, or both.
Journals are categorized mainly into three types:
- Scholarly journals
- Trade publications
- Popular magazines
Scholarly journals are written by academicians for educational purposes and are intended to appraise the research finding in a particular area of interest.
- These journals are usually peer reviewed and emphasize on narrow range of audiences like experts and scholars in a specific field.
The choice of words employed in such journals is sophisticated with jargons related to the field.
- Technical way of writing is a requisite for the journals of this type.
- The articles involved in these journals are long and follow a specific pattern containing an abstract, review of literature, the methodology used in the experimentation, etc.
- Citing references is mandatory and has to follow an accepted style.
- These journals are usually published quarterly.
The journal usually bears an outlook of professionalism, holding several graphical representations and charts.
Academic press or any professional organization publishes the journals.
- Fine examples of journals of this kind are the Journal of American Medical Association (JAMA) and Journal of Theoretical Biology.
Trade publications or professional magazines aim to bring out the latest trends, advancements, and current events in trade or specific profession.
These journals serve as a tool for advertising products and inform about job openings targeting professions of a specific group or trading.
Peer reviewing process is not necessary; of course, there are exceptions.
Specific directories are available for checking whether the trade publication is peer reviewed or not.
- Vibrant colors and shimmering texture of the cover page make the issue more attractive.
These journals are usually written by business specialists or journalists and the articles are moderate in length.
The articles are not structured in a specific format and technical form of writing involving more of industrial jargon is exhibited.
- The sources are not always cited in journals of this type.
In general, trade journals are issued monthly but weekly trade journals are also available.
The journals are usually published by trade associations or a particular industry.
- American bar association journal and publishers weekly are some of the notable trade publications.
News, cover stories, opinions, sports, fashion, and other topics of general interest constitute the contents of popular magazines.
- Time, National Geographic, and Scientific American journal fall under this category.
They are written from the perspective of entertaining the audience; therefore, they are loaded with eye-catching pictures and illustrations.
- Such journals are well suited for advertising purposes.
The articles included in these journals are small, following informal, conversational, or journalistic style of writing and are drafted in such a way that they are easily understood by the general public.
Journalists, freelance writers, and scholars contribute articles to popular magazines.
- The articles are not peer reviewed
- The decision made by the editorial board is final.
- The articles rarely cite the sources.
Lapiz has authors and editors who are well aware of different journal types and guidelines required for publishing articles in different journals. Write to us for your requirements!
The writing style is a style adopted by a writer to effectively convey the required information to the audience.
- The writing style is all about how the author explains the ideas, events, and the subject.
The choice of vocabulary, sentence disposition, the speech, sentence structure, and writing tone play a critical role in defining the writing style.
The style to which the author adheres makes the writing a unique piece.
The writing style is categorized into the following four types:
- Expository writing
- Persuasive writing
- Descriptive writing
- Narrative writing
Each style has its own uniqueness.
Expository writing is a common type of writing with the intention of explaining the concepts and information along with the details that support the facts.
- It is an organized form of writing in which the concepts are described extensively with more clarity.
- Expository writing encompasses only the facts of the subject, and the author's opinion about the topic is not considered.
- This style of writing is present in textbooks, recipe books, technical writing, business writing, and news stories.
This type of writing is common in poetry, novels, magazines, and diaries. The topics are written with the intention of entertaining the audiences.
- The events or contents are described metaphorically, which evokes the five senses of the reader.
- This style includes many adjectives and adverbs in the writing, which aid in visualizing the episodes in the mind and keeps the readers engaged.
- Descriptive writing enables the readers to sense the beauty of the language.
Scholarly articles and argumentative essays employ the persuasive style of writing.
- It slightly resembles expository writing, but this writing does not depend on the facts
pertaining to the subject.
- The writer’s opinions and views are included in this writing style, which convince the readers to agree with the author's perspective.
- The author also provides justification and logic as the proof of the accuracy of their belief.
A clear and compact yet sensational way of writing aids in persuading the audience as it exaggerates the events in the writing, which influences the readers in a more psychological way.
- Advertisements, white papers, letters of recommendation, cover letters, reviews, and editorial news articles generally follow the persuasive style of writing.
Narrative writing is analogous to descriptive writing, but not always written from the perspective of entertainment.
- In this writing type, the information is not conveyed in a blunt way, but rather described as a story that captures the interests of the reader.
- The story is narrated in a detailed manner, which allows the reader to envision the characters, settings, and the scenes in the story, thereby making the readers a part of it.
- Narrative writing can be employed in both fiction and non-fiction works.
- The style can be altered according to the storyline. For instance, when writing a story in the thriller genre, precise and choppy sentences develop the suspense and buzz.
- Novels, epics, saga, oral histories, short stories, and anecdotes follow the narrative style of writing.
Lapiz has authors and editors well-versed in various writing styles. Write to us for your requirements!
What is Technical Writing?
Technical writing involves documentation of any kind of technical process and preparing reports that provide instructions and explanations to the user.
Technical reports are used in a wide range of industries—from biotech, aerospace, energy, manufacturing, engineering, IT, and finance to global supply chain.
Today, technical writing is no longer limited to the traditional definition of documentation and preparation of lengthy user manuals.
It includes a wide range of documents like reports of day-to-day activities, technical articles, instruction manuals, patents, and theses for academic purposes.
Structure of technical writing
Technical writing has an objective very different from that of creative, academic, or business writing. Some of the factors to remember while writing a technical report are listed below.
Purpose: A technical document has a purpose; the basic purpose could be to either inform or convince.
- Technical writing might explain something, describe why something was done, state a problem and find its solution, or report results of a study.
Writing style: The writing should directly address the readers and the writing style should be adapted to suit the audience who are being targeted.
- The author doesn’t have to give basic information when his co-workers form the audience, but if the report is intended for a general audience, then a detailed and informative writing is required.
The writing style of a technical report should be objective and have a neutral tone. The writing should be straight and to the point.
The facts, results, theories, and calculations presented in a technical writing should be precise.
Avoid the following in your technical writing style
- Do not offer opinions
- Do not deviate from the subject matter
- Avoid use of first person pronouns ( I, you, me, we, mine)
- Do not include personal names
Length of the report: The very purpose of technical reports is to convey information that is useful to businesses or employees. So, it is better not to drift away from the topic and write only what is necessary.
Every author should try to say what he wants to say using minimum number of words.
Remember that people who read technical reports are always busy, and hence it would be prudent to keep the reports concise.
Not time specific: A technical document should be written in such a way that the information remains useful in the future.
- It should not be dated or written on subjects or circumstances that will soon be irrelevant.
- Write documents that will remain evergreen and are not related to time, so that they can be archived.
A relatively new term that has cropped up is technical communication.
The primary objective of both technical writing and technical communication is to write a concise and structured report that would help users achieve their respective objectives.
However, technical communication is used to refer to a number of newer disciplines such as document design, technical editing, instructional design, information design, training design, user experience design, and web design.
So, the bottom line of technical writing is that a complex concept is explained in simple and easily understandable words.
Lapiz offers technical writing services for a broad range of industries. Write to us to know more about our service offerings!
Medical Grant Writing
Grants are funds distributed by the government, non-government organizations, foundations, or corporations to a beneficiary.
There are different types of grants, such as:
- research grants
- career development grants
- education grants
- resource/equipment grants, and
- travel grants
Though grants and fellowships are often used to mean the same, one basic difference is that grants are awarded to research institutions, which in turn hand them out to the research team, while a fellowship is usually given to individual researchers or PhD students.
So, why do you write medical grants?
Why is it important to hone your medical grant writing skills?
Here is the answer: If you get your grant writing skills right and your grant stands out from the crowd, then the chances of securing funds increase considerably.
However, with more and more researchers competing for limited funds, medical grant writing can be quite taxing, especially for first-time researchers.
Analyzing the research question
If you have a good research idea, you need to check if the idea answers a specific research question.
Once you describe the research question, you may need to read all the literature available to ensure that your research question has not already been answered.
You will also need to get a clear understanding of what has already been published on your chosen topic.
- Only then will you be able to identify what is exactly needed in the area of research and modify your study based on research that is already available.
Identifying the prospective collaborator
Identifying appropriate funding agency for your project is imperative to increase the success of your medical grant. The potential funders could be government agencies, corporate foundations, or donors.
Here’s a checklist to identify your potential funder:
- Ensure that your needs match with those of the funder
- The purpose of funding
- Check the guidelines provided by the funding agency
- Check their time period for submission
- Check for the amount that would be allocated to the researcher
Irrespective of your grant being reviewed or not, establish a communication channel with the collaborators.
- You will need to figure out the ideal way to start a communication.
Writing a good grant
A well-written medical grant is a sure shot tool that will assist you in securing funds.
However, writing a good piece needs certain skills. The writing needs to be technically sound with a style that is convincing.
Your writing needs to be clear and precise to be accepted by funding agencies.
A clear vision, perseverance, and the ability to adapt to changes are some of the qualities that could increase your chances of getting funds.
Though it may appear to be trivial, do not forget to include the covering letter while applying for a medical grant.
- The next step would be to write a proposal that is reader-friendly and an executive summary that would clearly recapitulate the proposal.
As in other forms of writing, it is advisable to write the executive summary in the end.
- Finally, you will need to describe the objective of your study and define the problem.
An effective tip to write a medical grant is to address issues related to a community and describe the benefits to the community.
- Make sure that you provide details of the geographic area, people who are affected, challenges involved, and how their lives could improve as a result of your research.
In short, a medical grant can be secured if you are good at marketing your idea to a potential funder and the best way to sell your idea is to formulate a good research question and write a methodology that can persuade your reviewer.
If you need help in writing medical grant proposals, contact us.
Infographics convey the complete story to the readers via images and text. They provide the readers with figures and facts, yet they communicate the proposed story to the readers.
No matter how complex the information is, infographics breaks down the whole information and provides the message visually in an understandable and appropriate way.
It is a mixture of analysis, writing, and design, which tells complex information to the readers in a visual manner.
Why do infographics work?
Infographics gained momentum in knowledge sharing only in the past decade.
Compared to 2010, infographics attained an 800% increase in search carried out in 2012. This surge shows the popularity and importance of infographics in today’s digital world.
Conveying the information in graphs, images, and charts correctly makes infographics great. Even complex data can be communicated efficiently using infographics.
Engaging Visual Information
Thirty percent of human brain is used to process all sorts of visual data, whereas senses of touch and hearing consume 8% and 3%, respectively.
- If you are reading a sentence, your brain does not process the sentence as fast as it processes images.
Since every letter in a sentence is a different symbol, the brain works extra hard to decipher the symbol for understanding.
However, if images provide appropriate sense to the context, then the images can be processed easily.
Therefore, if the data are represented in an image format, then the reader can easily understand the data.
Hook Your Readers
People can access any sort of information with the help of Internet.
It is known that people read only 20% of the text and leave out the remaining 80%.
Since infographics are engaging and captivating, if the information is present in a visual format such as infographic, the reader can understand most of the information.
Posting relevant images for data grasps readers’ attention and makes them look at the graphical representation; this makes infographics work better than the text as they catch the readers’ eyes.
Increase Attention to Your Information
When an infographic has a company’s logo along with its brand, then the company can achieve brand awareness easily.
Attach all infographics to their respective links. The attractive and captivating nature of infographics ensures that they have a wider reach.
Infographics are mostly shared on social networks due to their compelling visual format.
Since people share the information that they have with them on the social media, it helps in generating traffic to your website.
Influences Search Engine Optimization (SEO)
When infographics are shared, there are chances of them going viral; more people will get linked to your site.
This makes search engines such as Google to rank your page higher in the “Page Rank” algorithm. The SEO of your website will also be enhanced.
Infographics also act as an effective tool in content marketing because the cost of content marketing is around 62% less compared with that of general marketing techniques when infographics are used.
Also there is a threefold increase in lead generation possibilities.
Lapiz has designers who are experts in creating infographics. Write to us for your requirements!
Components of a Journal
Journals are a compilation of academic articles that are routinely published.
Journals serve as a means of communication since research conclusions and any hypothesis derived by a researcher are submitted to the journals for review by other researchers around the globe.
Journals are issued periodically and are helpful in perceiving the current trends in a particular subject.
Elements of a journal
The structure of a journal article is variable and it completely relies on the type of journal or the subject area. All journal articles possess some standard components, which aids in easy assessment of how relevant the article is.
The components of a journal are described sequentially.
➣ Cover page
The front page of a journal contains volume number and the year of publication. The issue number is mentioned in the cover page, as journals are periodically published reading materials.
The title presents itself as a representation of the entire content of the article. Therefore, the title is drafted in such a way that it exhibits the principal subject of the research study.
➣ Technical information
Following the title, information such as the author name and his/her affiliations is mentioned.
Usually the first page of the article bears this information; sometimes they are mentioned at the end of the article. The volume, issue, and the date of publication of the articles are stated at the top of the first page.
The fundamental motive of abstracts is to provide the gist of the entire research work. An abstract facilitates scrutiny of the contents of the article.
An abstract has a very specific pattern of writing and an ill-prepared and improperly written abstract will fail to reach the audience.
The introduction part acts as the framework for the entire journal article.
Introduction contains the background of the research, which lets the readers know why the research has been conducted and the prospects of the research. Also, the introductory part of the article provides justification for the proposed hypothesis.
The Methods section of the journal article consists of the research protocol. The purpose of this section is to let the other researcher replicate the work.
It also makes way for the audiences to evaluate the experimental procedure, to ascertain whether the author has implemented the correct procedure.
Hence, the experimental design is discussed in a detailed manner.
The data or the information derived as an outcome of undertaking the experimental protocol is displayed in the Results section.
Full-length research articles exhibit only the observed data as the key idea behind is to let the data speak.
The interpretation of the obtained data is elaborated in the Discussion section.
The data supporting the hypothesis and other contradictions revolving around it are discussed. In the end, the author provides information about future scope of the research.
The purpose of this section is to acknowledge and thank people or organizations that provide aid to carry out the research work.
The References section is one of the most important components of the journal.
This section provides complete details of the articles indicated in the text.
- It follows a particular format and includes the author name, title of the paper, followed by the journal name, issue number, and the page number.
The year in which the paper is published is also mentioned in the reference.
Lapiz has been working with authors and journal publishers involved in writing journal articles, abstracts, and journal digests for more than a decade. Write to us to know more about our service offerings!
How to write brochures?
A brochure is a useful marketing tool to promote a product or service to potential customers.
- Brochures can be handed out to people on a one-to-one basis, mailed, or kept at specific places.
There are various types of brochures, and each one can have a unique design.
Usually brochures are designed to include photos, pictures, and other infographics, which make them attractive.
Some of the factors that influence the designing of the brochure are:
- target audience
- circulation method, and
Typically, brochures are printed on thick shiny papers and can be classified based on their format, content, and distribution methods (mailers, e-brochures, etc.).
Based on the format, brochures are classified as
- double gate-fold brochures, and
- roll-fold brochures
The initial step in writing a good brochure is to identify your audience and also determine the purpose of writing.
- A brochure can address different types of audience like potential customers, media, or simply a wider audience.
The purpose of writing a brochure could range from offering an overview of products or services, answering frequently asked questions, and explaining the pros and cons to describing certain procedures.
Once these initial steps are completed, you can focus on writing the brochure.
Do your research
Doing appropriate research will help you create a brochure that is not only convincing but also appealing.
To write an effective brochure, which is informative, you definitely need to collect as much information as possible on the contents.
Gather information on competitors; communicate with the management or the person who assigned you the task of writing and check on the Internet to avoid repetitive fluff.
- Also, accustom yourself to facts and terminologies related to your brochure writing.
Writing a brochure
Make an outline of what you want to include in terms of content, pictures, and any other features.
- After you create a sketch, make a rough draft of the content you want to incorporate.
This will give you a clear picture of where you stand in terms of content availability.
Once you have identified the gaps in your writing, it becomes easier to add more of relevant content.
More often, you will find that the rough draft is too long and that the content needs reorganizing and rewriting.
- Remember that a brochure has constraints when it comes to content and cannot cover all information about a topic.
So, write a clear, brief, and precise content.
- Decide on the pictures and graphics you would like to include in your brochure.
Also use bright colors that are attractive to make an interesting read.
Further, ensure that your brochure has a catchy and polished headline, which must communicate the crux of the content.
- Adding customer testimonials can increase the confidence of the prospective customer of your services.
- You can also add a call for action line at the end for your brochure.
- Provide a phone number, website address, or email id for people to get in touch.
- Proofread your brochure to check if there are any repetitions.
Lapiz develops eye catching brochures that convey the content and attract right audience. Contact us to know how we can be of assistance to you!
Theories of learning
Learning is the process of acquiring knowledge.
- It alters the way one anticipates and perceives knowledge.
- It also brings about changes in one’s perception and perspective.
Learning is not confined only to classrooms or just to the educational curriculum. It is a lifelong process where the day-to-day routines and experiences impart knowledge about something.
- This kind of experiential learning differs from traditional learning.
Learning involves things beyond thinking. It involves the entire personality of a person as such.
Long-lasting learning requires understanding, correlating ideas, linking prior and newly acquired knowledge, and analyzing skills.
Many theories have been put forth to explain the manner in which people acquire knowledge.
These theories describe how the information is obtained, processed, and retained.
Factors that influence learning are,
- previous experiences, and
Learning theories prescribe the procedure for effective learning.
This learning theory is based on noticeable behaviors and states that learning is just acquiring new behaviors based on the conditions that surround the learners.
Therefore, the learners count on the trainer to acquire knowledge.
The acquisition of a new behavior is a consequence of operant conditioning.
- Operant conditioning is defined as the process in which the behavior is modified either by a positive or by a negative reinforcement.
For instance, a teacher rewards candies to students who secure good marks.
This attempt encourages the students to perform well and score good marks.
- The intention of reinforcement is to enhance the behavior.
- Drill, bonus points, and repeated practices are examples of applications involved in behaviorism.
The major drawback of behaviorism is that it does not impart any ability to imagine or to solve problems.
- It prepares the learners just to perform the task given to them.
The theory of cognitivism highlights human intelligence as the special quality.
- It also states that this attribute is the reason behind humans obtaining knowledge and formulating hypothesis.
- The means by which a person thinks and acquires knowledge is the fundamental to this concept.
Components that are involved in cognitivism are:
- problem-solving ability
- interpreting skills
- learning, and
Cognitivism develops in response to behavioral modifications.
- Learning is an alteration in knowledge, which is stored in the memory and not confined only to behavioral changes.
This theory stresses that the role of the trainer is to identify the previous knowledge obtained by the learner. This enables the trainers to train the learners accordingly.
- For example, a pre-assessment can be used to define the apt learning procedure for each learner profile.
Cognitivism is applicable to the following practices:
- classification of information
- mnemonics, and
- connecting concepts
The theory of constructivism describes that humans build knowledge out of the pre-known information, previous experiences, and perceptions.
According to constructivism, learning is the process of modifying the mental framework to house new experiences.
It is vital for learners to possess a foundation of knowledge to understand and generate ideas as constructivism prepares the learners to develop problem-solving skills.
It is not possible to anticipate the consequences of constructivism.
- This is because of the fact that the learners construct the knowledge all by themselves.
Thus, constructivism does not suit outcomes that need to be consistent.
Some practices that employ constructivism are:
- research projects
- problem-based learning, and
- discovery learning
Lapiz excels in creating learning products depending upon different learning theories. Email us to know more!
What works in copywriting?
Copywriting is the art of writing for a promotional purpose.
Copywriting does not work as an isolated team.
- It functions along with other specialized teams such as sales team and search engine optimization (SEO) specialists.
Advertisements, brochures, billboards, catalogs, and websites that we see daily are some of the magnificent outcomes of copywriting.
Have you ever wondered what makes a copywriting great and catchy?
Imbibe the following for a great copywriting.
Focus on details
For a great copywriting, vast detailing is necessary.
Readers find detailed copy beneficial, while it provides the created material with a higher rating and makes it an outstanding one in the industry.
However, including details like statistical data and extensive research on the topic might make the readers lose interest in the material.
The best solution to this problem is to tell a story.
Providing details in the form of a story grabs the attention of the readers and keeps them engaged.
It is not necessary for the story to be impressive.
Here are some tips for a great story.
Keep an eye on the quality and SEO
Good quality content must be free of grammatical errors and should satisfy the company’s perspective.
It has to be a specifically crafted material for the company’s audience and must possess a flow in it.
If we have all these things perfectly placed at one spot, the created material tops the web apart from its intentions of amusing and educating the audience.
However, SEO and content go hand in hand.
It is important to include key phrases and to keep the sentences short and crisp.
- This facilitates low reading level and the audience of different categories may find it appealing.
One of the best ways for higher reach is to fragment the documents with headers and sub-headers.
- This approach enables easy access to all electronic devices ranging from mobile phones to desktops.
The right tone
A successful copywriting lies in choosing the right tone.
The tone of voice manifests the personality of the company or the brand.
- It is essential to provide a proper voice to the brand as it gives an impression of solidity and truthfulness.
A company might have several brands; each brand must have a tone of voice that suits it.
An individual brand tone is more likely to change according to the customer’s prospect, while the corporate tone conveys the values of the company.
The following are some tips for choosing the right tone for the correct brand
Lapiz has been working with many corporate brands for their copywriting requirements. Reach out to us for your needs!
PKP: Public Knowledge Project
PKP or Public Knowledge Project is a collaboration between various universities to develop open source software to improve the standard of scholarly publishing. It also helps in accessing academic articles in a better and efficient way.
- PKP was set up as early as 1998 by John Willinsky at the University of British Columbia with the aim of boosting access to academic research.
- The main intention at the time of setting up PKP was to retrieve information from sources that existed beyond the conventional environment.
- Soon, PKP spread its wings to related areas like publishing and found ways to make it more cost-efficient by reducing the dependence on paid sources.
Over the years, PKP has achieved various milestones like collaborating with Stanford University, establishing partnerships for development with several other institutions, launching a PKP Preservation Network to maintain Open Journal Systems (OJS) digitally, and a PKP Index for maintaining articles, books, and conference proceedings online.
PKP maintains different types of software to manage journals, workflow in editing, scholarly conferences, and research. These include
- Open Journal System
Open Journal System (OJS) is a journal management system to manage the launch of recently published journals. Journals that have been previously published and are committed to move to the open access sources can also make use of OJS.
This system allows editors to submit and manage content online, configure requirements, and also evaluate the process. Since OJS aids in various steps of journal submission like online publication and indexing of research, the quality of content improves significantly.
- Open Monograph Press
Open Monograph Press (OMP) is free software that aids in healthy editorial workflow management. It can also publish edited volumes, scholarly editions, and monographs in multiple formats.
OMP can handle edited volumes of various authors and generate article libraries for submissions. It can also engage authors, editors, reviewers, and indexers in the production process.
- Open Conference Systems
Open Conference Systems (OCS) is an open source publishing tool that can be used to create a scholarly conference website. It can also accept the academic paper online and abstract submissions.
Participants can register online, and after the conference, online discussions can be initiated using this tool.
- Open Harvester System
Open Harvester System (OHS) is an indexing software used to categorize freely available metadata that could assist in expansion of research and also aid in collection of research information.
It also permits creation of a searchable index from websites that are Open Archives Initiative (OAI) compliant.
Service offerings of PKP Software
The various services offered by PKP are:
- PKP Index database uses PKP’s free software applications like OJS, OMP, and OCS. There are more than 6 lakh records from around 2600 publications in this database.
- PKP Preservation Network maintains the OJS journals which have put up a minimum of one article digitally. It also permits the journals to be included by activating a plug-in.
- Open typesetting stack is a service that converts Word and PDF documents into eye-catching HTML and ePub views. This service greatly reduces the effort in typesetting and helps in creation of user-friendly formats.
- Crossref, a collaborative service between PKP and Crossref, aims to provide better services to publishers.
- Article Level Metrics is a relatively new service that is still under progress and currently offers a limited beta mode version to select users within the OJS community.
- PKP Publishing services has been into business for the last 10 years and offers services like journal hosting, conference hosting, sponsored development, and PKP consulting.
Lapiz has been working with journal publishers for more than a decade and has experience in developing journal workflow management using PKP. Contact us for PKP consulting!
Content Writing, Content Development, and Content Enhancement
Content writing refers to creation of content that typically markets certain products or services.
The content is created in accordance with the brief provided by the client but with the intention to keep the reader happy.
There are different types of content writing including SEO writing, technical writing, scientific writing, business writing, instructional design, editorial writing, and copy writing.
Content writers are expected to churn out articles continuously within a short span of time.
However, as a content writer becomes experienced and well-known, this pressure fades away.
A content writer may write on a number of topics for various organizations, but the primary job of a content writer is to create content that is engaging and SEO friendly.
Content development refers to the entire strategy of creating a user-focused professionally written content, image, and graphics.
It is also the job of the content developer to ensure that the website attracts enough traffic and hence the content developer even involves himself in the marketing and advertising roles.
The three steps of an effective content development process are
- Research on the area of interest
Assessing your potential market by evaluating legal threats, socio-political trends, and industry scenario is also vital for content development.
You also need to develop ideas for content creation and zero in on what the readers might like.
Content development also requires the right tools to produce content. Sometimes, outsourcing and joint ventures for certain tasks may be required.
Improvising on the content and continuously evaluating what works and what doesn’t keep your content development strategy ticking.
Content enhancement is the improvement of your existing web content by either updating the same or adding fresh content.
Content enhancement by addition of new blogs or new content can augment the value of your existing content, enhance the website rankings, and also help in explaining your product or business better.
The quality of content in your website can be enhanced by increasing your keyword density, which in turn will result in better rankings.
The density of keywords can be increased with regular blogs that inform the readers about new trends, with tips related to the business, and by providing information on new products and services.
Another context where content enhancement is used is teaching. It is a medium of instruction generally used by teachers to teach curriculum in an easily understandable way.
Content enhancement is a powerful interactive version designed to engage the students actively when teachers have difficulty in addressing the varied needs of students.
Content enhancement uses a number of tools to augment the learning capabilities of students.
- a content writer is someone who executes a particular task
- a content developer is someone who compiles all the content that results in a viable business model
- content enhancement is working on the existing content to add value to the same.
Lapiz partners with a variety of universities, corporate bodies, training providers, and publishers in writing, developing, and enhancing content. Contact us for your requirements!
How to write an article for a journal?
The process of writing a journal article begins when a researcher completes a project and is keen to publish it in a journal. The structure and logical flow are very crucial aspects of a good journal article.
In this piece of writing, we shall focus on how to write a journal article keeping in mind the structure and components of a journal article.
This important aspect of a journal article is something that should not be ignored.
Your title should actually be attention grabbing and specific to the article.
- An ideal title should be short
- It should contain relevant keywords so that the article will appear while searching the databases.
The most commonly accepted definition of an author of a journal article is someone who is able to explain his work and answer all questions related to the research work.
However, the rules that decide on the author may differ based on the field of study.
The abstract like the title is an important component of a research article, which persuades the researcher to read further.
Hence, the abstract must contain a brief of the background information of the study, the methodology used, the results, and the interpretation of the study.
The length of the abstract typically varies from 150 to 300 words.
The objective of writing an introduction is to explain the background of the research.
It generally describes the objective of the study, gaps in the area of study, problems tackled, and the status of the problem after the completion of the study.
Introductions are generally written in past tense with respect to the author’s work, while the rest of the content is in present tense.
Introductions are written in no longer than 500 words.
Methods and Materials
This section actually allows the reader to assess the techniques used by the researchers and should enable the reader to even repeat the study.
This section has to be quite descriptive giving the reader a step by step account of how data were collected, why they were collected, what were the various methods used, and why these specific techniques were used.
Often the shortest section of an article, it contains data from the study.
Interpretations of the Results section are reserved for the Discussion section. However, in small research articles, the Results and Discussion sections are combined together.
This section provides a reasonable interpretation of the results and their impact on the field of study.
It consists of a synopsis of the conclusions, information that links your findings with the results of other studies, exceptions in findings in comparison with existing literature, and implications of the study.
Discussion is a long section consisting of up to 1500 words.
It is only natural that organizations and people whose work has been mentioned in some way in your article should be thanked.
Another important aspect is the reference list, which includes articles referenced in the content. Generally, this section concludes the research paper.
The above structure is the preferred structure or flow in a journal article, but while writing the same order need not necessarily be followed.
Authors often write the sections they find easier to finish first and then do the tougher ones.
But there are also authors who want to follow the book as that mentally prepares them for a better output.
Lapiz assists authors in preparing journal articles, be it content research, writing articles or journal digest, or language editing or polishing – from simple edit to substantial rewriting. Contact us to know more about our service offerings!
The Power of Social Media
Social media has been the talk of the town since the last few years. It has become a huge part of our day-to-day routine. Social media is a totally irresistible force, making the humankind completely engaged in its amusing and entertaining content.
Social media is so influential that a simple tweet on twitter or a picture uploaded to Instagram can grab the attention of millions of people around the globe.
The trends on social media are contagious.
For instance, a few years ago, there was a popular task on the Internet called the Ice Bucket Challenge aimed to collect funds for amyotrophic lateral sclerosis (ALS) research.
Eminent personalities, celebrities, and people all around the globe participated in the challenge and uploaded their videos performing the task.
This was a viral social media content back then.
Here are some tips to create a contagious social media content
- When the stories are heart-warming, people tend to share them with others.
- Design and organize the content by adding powerful headlines and sub-headlines.
- Break the content into small paragraphs.
- Non-profit and philanthropic organizations might find this beneficial. Sharing is caring!
The Hashtag Culture
When a picture is uploaded to Instagram or a post written on Facebook, one can see many hashtags below it.
- Hashtags are words or a collection of words following the symbol #.
- The word, which follows the hash mark, is recorded in the social media and becomes searchable by other users.
Hashtags establish connections and have been implemented in several scenarios to bring the audience who support the cause together and to discuss.
Many brands and companies use hash marks to market their brands and products.
Wondering how to start a successful hashtag campaign? Here you go!
- With hashtags, it is easy to measure how interactive the posts are.
- For long hashtags, try using uppercase for each word of the hashtag.
Look Closely at What You Feed
There are several possibilities for the contents fed in social networks to fail abruptly.
An advertisement posted by Unilever’s Dove faced a counterblast back in October 2017. The ad broadcast as a part of its body wash campaign on Facebook page shows a dark skinned woman take off the shirt revealing a light-skinned woman.
It went viral and people slammed the ad to be racist, which led the company to issue an apology.
This is one such example of how the contents one put in social network platform cringingly fail.
On the other hand, sprinkling a bit of humour might trend your brand.
The humorous tweets of Old Spice are still memorable. When someone tweeted, on the Old Spice Twitter page, ‘tell me you love me’, the sassy response the person got was ‘Try Tinder!’
The social media team at Lapiz can help in building your company brand, manage posts, and redesign your website and content to suit a variety of media. Write to us to know how we can be of help to you!
What is a blog?
When you surf the Internet, you probably come across ‘blogs’ many times. You may have seen or heard about bloggers. So what is a blog anyway?
Blog is the truncated word for weblog. Blog is a website, where articles, images, and media files are organized in a reverse chronological manner, where the new data are displayed at the top while the old entries are at the bottom.
Someone who manages a blog is a blogger and the blogger updates the blogs frequently.
Types of Blogs
1. Personal Blog
Blogs of this type are like public diaries. The writers (bloggers) write passionately about their experiences, thoughts, and feelings for the audience.
Personal blogs do not stick to rules or themes. The bloggers write out of their avidity concentrating on a particular topic; the topic may be a hobby or a struggle with some disease or anything that flashes in their minds.
2. Business Blog
The purpose of creating a business blog is to develop the business. These blogs are designed by companies with an intention of attracting customers.
3. Professional Blog
The intent of generating revenue through blogging is the key idea of professional blogs. Bloggers concentrate on a particular blog or many niche blogs. In order to earn money, they adopt strategies like promoting products, selling ads and creating digital products.
4. Niche Blog
Niche blogs concentrate on a specific topic and the purpose and goals of the blog revolve around that particular topic. Such a blog provides opportunity to transform passion into a small personal business.
5. Reverse Blog
Reverse blogs, also called guest host blogs, are special types of blogs wherein the public contributes the content. A group of people monitors the content poured in by the public to prevent jarring interactions and contents.
6. Media Blog
Media blog consists of videos, photos, arts and other visual contents like gameplay. Media blog generally interests the younger generation. It is beneficial for professionals such as photographers.
Wondering how to get started?
Starting a blog seems a daunting task, but when guided properly it is simple. The following steps will guide you in creating a blog.
Lapiz assists individuals and companies in creating and maintaining their blogs. Contact us today!