Importance of Content Marketing in the Digital World
Writing is an art. It is not everyone’s cup of tea. Creative thinking is the key to any kind of writing. Creative writers can pen down their thoughts more professionally to gain the attention of the readers. Every content writer has a unique style of writing but the baseline is that he/she should make sure that his/her voice aligns with the respective brand. The content should be precise, clear, easily understandable, unique, and informative; it should not be too complex, technical, and overloaded. We talk more about writing and its importance in today’s digital world because this is an era of information overload.
Content is the one that rules the digital world these days.
Content marketing is evolving very fast across various platforms; this has necessitated the creation of high-quality content for the end users. There is an upward trend in investment in content marketing across both business-to-business (B2B) and business-to-customer (B2C) brands, yet only 22% of marketers are “extremely” or “very” successful with their content marketing efforts, according to data published by Point Visible.
Priority needs to be given to readers rather than to commercial aims. The success of a brand depends on how consistent, customized, and curative the content is; it also depends on the way it engages the audience with a powerful content. To get the right content, one needs to adopt an iterative process. Most often, marketers need to make incremental changes, which result in a powerful engagement tool for the brand. Content marketing has become a key aspect of marketing today. This driving rapid change has led content marketers to focus on their content.
Content marketing has mainly been about social media content, case studies, articles, blogs, e-books, and other written content types. According to the 2016 B2B content marketing trends report, social media content and case studies are the most popular forms of content marketing and closely following them are blogs and email newsletters.
These trends continue to prevail, but brands will need to be more creative with their content’s formats to break through the clutter. While the growth is impressive, the content marketers have to provide high-standard content which is able to connect with the customers.
Content is important, but end users are more important. Explore the market and do wonders! Grab the opportunities that present themselves and always remember that content is the key to open your brand.
So think beyond writing and make a solid strategy with the available information which provides real value to millions of people.
“Content marketing is all the marketing that’s left,” said marketing legend Seth Godin.
Seth went on to say (I’m paraphrasing) that teaching your customers and giving your customers the resources to believe you is new marketing.” [Source: Joe Pulizzi, ‘Seth Godin: “Content Marketing is the Only Marketing Left” and 10 New Marketing Lessons,’ January 14, 2008, Content Marketing Institute]
Quotes to Inspire content marketing greatness:
- Kristina Halvorson, CEO and Founder, Brain Traffic
“The reason we struggle with content marketing is that we haven’t started with ‘Why?’…
Customers don’t care about your vanity metrics. Ask them, ‘How can I help?’”
- Jon Buscall
“Content marketing is a commitment, not a campaign.”
- Jay Baer, President & Social Media and Content Marketing Strategist, Convince & Convert
“Content is the emotional and informational bridge between commerce and consumer.”
- Jason Miller
“And remember: If it’s not relevant, it’s just noise.”
- Ann Handley
Creating bigger, braver, bolder content marketing
“In a sea of mediocre content, a brave tone can be a big differentiator.”