Content strategy is the process of transforming business objectives that uses content as a primary means of achieving goals. This strategy plays a vital role in marketing campaigns. The combination of content creation, development, and enhancement will help to add value to web content, providing a competitive advantage.

How we develop a Content strategy in LAPIZ

Content Writing

Content writing refers to the creation of content that markets products or services, and this includes SEO writing, technical writing, scientific writing, business writing, instructional design, blogging, editorial writing, and copywriting. A content writer may write on a number of topics for various organizations in different fields, and his/her job is to create content that is engaging and SEO-friendly.

Content Development

Content development refers to the strategy of creating user-focused content, images, and graphics. Possessing a strong knowledge of the audience may lead the content developer to become involved in marketing and advertising as well.

Effective content development includes three steps:

• Research the market
• Brainstorm ideas
• Implementation

Content developers identify the right tools needed to produce effective content. To remain effective and relevant, content may need to be re-evaluated and changed as the market evolves.

Content Enhancement

Content enhancement is the improvement of existing web content through updates or the addition of new content. It helps in explaining the product or business more effectively. The density of keywords on a website can be increased with regular blog postings that inform the readers about new trends, relevant business tips, and vital information on new products and services.

Content enhancement also finds applications in the education space. It uses a number of tools to augment the learning capabilities of students.