Convert Your Ideas into Valuable Content

“Creativity is the process of having original ideas that have value. It is a process; it’s not random. You can’t be a creative thinker if you’re not stimulating your mind, just as you can’t be an Olympic athlete if you don’t train regularly.”

Today, everyone can find a position to showcase their writing. Traditional marketing techniques are no longer effective, and audiences aren’t interested in reading content that doesn’t captivate them. For someone who is interested in learning techniques for developing ideas into valuable (and possibly lucrative) content, the following tips provide a good place to start.

Begin Keeping a Journal

You probably have had some experience in your life with keeping a diary that detailed the important aspects of your day-to-day activities. However, keeping a journal is slightly different because it involves making note of all of your ideas, regardless of how important or trivial they may seem to you.

There are many ways to go about keeping a journal. However, the best way is the one that you will actually use. The most important aspect of journal writing is to get into the habit of capturing your ideas without worrying about whether or not they are “worthy” or “good.” Getting into the habit of writing on a regular basis also helps to remove the “blocks” that every writer faces from time to time.

Brainstorming is another great way to begin to generate ideas for an article, story, or blog. It involves having focused time to write down all of the ideas that pop into your mind, regardless of how eccentric or impossible they may initially seem to be. The “polishing” phase can happen at a later time when you have narrowed your focus to one or two of your most promising ideas.

Content Is Paramount

The attention span of modern readers is decreasing rapidly. It’s important to create customized content that excites and engages the reader. The most effective content is focused, clear, and concise. By using techniques such as videos, podcasts, and infographics, content becomes more interactive and engaging.

Exciting content is more apt to be shared and potentially “go viral.”

Focus on the Audience

You’re still not receiving clicks, even though your content is interesting and answers specific questions. 

Refocus on knowing the target audience:

  1. How does your audience like to engage with content?
  2. Do they prefer to read, watch, or listen?

Choosing the right platform for your audience is most important to engaging your content, and this is more likely to be noticed, read, and shared. 

Identifying which websites your target audience visits is another way to increase visibility. By collaborating with these websites, you can work with other businesses to connect with your audience.

Lapiz will help in converting your ideas into valuable content for journals or books!

Convert Your Ideas into Valuable Content
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